By Matthew MacDonald
To be a hit, an internet site has to attract-and keep--visitors. This Mini lacking handbook indicates you ways to draw new and go back viewers and use the ability of keyword phrases and internet se's to stand up within the scores of seek effects. you will additionally methods to use a powerful-and free--service that tracks customer job in your website so that you be aware of which of your websites they love, and-just as important--which pages do not paintings for them. utilizing this knowledge, you could fine-tune your web site to maintain the viewers coming.
This Mini lacking handbook is excerpted from making a site: The lacking Manual.
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Extra resources for Attract Visitors to Your Site The Mini Missing Manual
Note: There are many more reports you can explore in Google Analytics, and many more ways to slice and dice its results to come up with conclusions about your Web traffic. In fact, entire books have been written about the fine art of analyzing website performance. However, the five charts explained above get you started with great insight into how your website is doing. Attract Visitors to Your Site: The Mini Missing Manual Colophon Peter McKie was the editor for Attract Visitors to Your Site: The Mini Missing Manual.
You also need to understand how search engines rank pages (see the box below for an example). Attract Visitors to Your Site: The Mini Missing Manual 26 The undisputed king of Web search engines is Google (http://www. com/). Not only is it far and away the Web’s most popular search engine, it also powers other search engines (usually without being credited). Google performs an amazing amount of work—every day it chews through hundreds of millions of search requests. com/. It’s not too difficult to get Google to notice your site.
Within 24 hours, Google Analytics has enough information about recent visitors to provide its detailed reports. Attract Visitors to Your Site: The Mini Missing Manual 43 Examining Your Web Traffic As a registered Google Analytics user, you can log in to read reports and make sure everything’s running smoothly. com/ analytics/. When you first log in, you see the Analytics Settings page shown in Figure 1-12. Using this page, you can add new websites you want to track or configure existing ones. You can also get a little guidance from a list of help topics that appears on the side.