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It is often not at all clear that they are no longer independent. ), which sell a wide range of office products directly to small- and medium-size offices. These companies benefit because purchasing managers appreciate the convenience of a one-stop shop. These businesses are now more important than paper merchants in the cut-sheet market. In 2007, Opticom International Research named Viking Direct as the top office-paper supplier in Europe. One response from some paper merchants is to branch out into the supply of other consumables.

Laser paper tends to be brighter and thicker than general-purpose paper and less likely to suffer from paper curl. Similarly, papers sold as speciality inkjet paper are surface treated to ensure good text definition, low colour mottle and minimal feathering. Ideally, the paper that is used in an inkjet printer should be designed specifically for that printer. ) all sell their own branded papers, but generic inkjet paper is very common. For general office use, printing monochrome documents, there is little clear advantage to using speciality inkjet paper over a reasonable quality general-purpose paper but when printing colour the image is likely to be sharper and brighter if a speciality paper is used.

Although these grades are not mentioned explicitly, most general office papers are sold in three grades. Viking presents a typical scenario: Its Everyday copy paper is described as appropriate ‘for everyday use ... in inkjet or laser printers,’ while their Business Paper is ‘a whiter, brighter sheet than everyday paper, offering a quality alternative when superior results are required ... ’ A-grade papers are high-white and smooth with a bright finish. They are primarily used for letterheads as well as important or prestigious documents.

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