By Jay Conrad Levinson, Jeannie Levinson
Construct advertising momentum, outsmart your rivals, and win the long term struggle for mindshare and revenues in 30 maneuvers—all inside of, battle-tested, and able to hire. the daddy of Guerrilla advertising, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla advertising foreign, carry a no-nonsense, take-no-prisoners plan to generating fast advertising effects with out eating you money or wasting precious time.
From providing a powerhouse elevator pitch to learning media, every one maneuver is a advertising and marketing challenge entire.
Read or Download Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results PDF
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Additional resources for Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results
4, a strong force can be regarded as a threat because it is likely to reduce profits. In contrast, a weak force can be viewed as an opportunity because it may allow the company to earn greater profits. In the short run, these forces act as constraints on a company’s activities. In the long run, however, it may be possible for a company, through its choice of strategy, to change the strength of one or more of the forces to the company’s advantage. 4 Forces Driving Industry Competition Source: Adapted/reprinted with permission of The Free Press, an imprint of Simon & Schuster, from Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E.
In the short run, these forces act as constraints on a company’s activities. In the long run, however, it may be possible for a company, through its choice of strategy, to change the strength of one or more of the forces to the company’s advantage. 4 Forces Driving Industry Competition Source: Adapted/reprinted with permission of The Free Press, an imprint of Simon & Schuster, from Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter. Copyright © 1980 by The Free Press.
A corporation’s task environment can be thought of as the industry within which it operates. Industry analysis refers to an in-depth examination of key factors within a corporation’s task environment. The natural, societal, and task environments must be monitored so that strategic factors that are likely to have a strong impact on corporate success or failure can be detected. WHAT SHOULD BE SCANNED IN THE NATURAL AND SOCIETAL ENVIRONMENTS? The natural environment includes physical resources, wildlife, and climate that are an inherent part of existence on Earth.